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Shoppers are taking advantage of a $42 billion government trade-in program aimed at boosting spending. But in recent weeks, some cities have started to cut back on the subsidies.
July 14, 2025, 12:01 a.m. ET
Browsing through the selection of Apple iPhones in an electronics store in Tianjin in eastern China, Zhan Demi rattled off the reasons she needed to upgrade her device.
Photos and videos of her toddler were quickly eating up her phone’s storage. One of her children’s teachers asked her to download various apps, again straining the limits of her device. But the factor that ultimately brought her into the store was a government trade-in program aimed at stimulating stubbornly sluggish consumer spending in China.
Confronting a trade war with the United States, China’s government has poured $42 billion this year into a consumer trade-in program, double last year’s amount. The aim was to jolt a much-needed surge in spending at a precarious moment for the economy by subsidizing discounts for a wide variety of consumer goods, from washing machines to electric vehicles.
The program has proved so successful that several municipalities have suspended or curtailed the program in recent weeks to prevent the money from running out prematurely. In May, retail sales grew a surprising 6.4 percent, exceeding economists’ expectations, spurred by robust demand for smartphones and home appliances.
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“We want to shear wool from the sheep,” Ms. Zhan said, using a popular Chinese idiom for seizing an opportunity. She had already taken advantage of the program to buy an energy-efficient air-conditioner and other home appliances at discounts of up to 20 percent. “If we can upgrade everything at once when there’s a good deal, we’ll do it,” she said.
