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President Trump leans forward in a limousine, takes a long puff from a cigarette and flashes a wide grin. An aggressive rap song blasts over the stereo as a group of young women bob around him.
No one would mistake the otherworldly scene for reality — and they shouldn’t, because it was made by artificial intelligence. Yet it caused a stir when it was released online last year, skewering Mr. Trump, former Vice President Kamala Harris and others using lifelike A.I. replicas, soaring to more than 16 million views on YouTube.
It was the biggest hit yet by the Dor Brothers, a video production studio that has gained notoriety online — along with more than 100 million views across platforms — by fully embracing A.I.
The studio is now among the most popular A.I.-powered artists on the internet for its roster of subversive videos released on YouTube and then circulated rapidly across social media, which are made entirely by A.I. tools. It said its revenue crossed $1 million last year for its commercial projects, including consulting work for brands that are increasingly curious about A.I. Joe Rogan, the world’s most popular podcaster, called the studio’s work “incredible.”
Its videos have attracted plenty of criticism, too, with some viewers dismissing the work as “A.I. slop.” Rival A.I. studios have made work with clearer commercial appeal — like one studio that made a Toys “R” Us commercial last year — while others have made short films that rival Hollywood productions, including a gripping retelling of a Ukrainian drone strike that Variety compared to “Mission: Impossible.”
The Dor Brothers - “AIdeology”
An A.I.-generated short film by the Dor Brothers skewers A.I. companies for their potential to displace artists.
Jacob Adler - “Total Pixel Space”
This A.I.-generated short film by Jacob Adler won the third annual A.I. Film Festival, which was created by Runway, an A.I. company.
The Dor Brothers - “Vorex”
A movie trailer by the Dor Brothers imagines what a feature-length A.I.-generated action film would look like.
