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Business|It’s Usually Puerto Rico’s Slow Season. This Year, Bad Bunny’s in Town.
https://www.nytimes.com/2025/09/01/business/bad-bunny-puerto-rico-economy.html
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Puerto Rico’s economy is getting a bump from Bad Bunny.
The award-winning Puerto Rican rapper’s three-month, 30-show concert series in San Juan is spurring a fan-fueled surge in the island’s economy at a time of year when tourism is usually slow.
During the Atlantic hurricane season, which runs June through November, tourism usually drops by 25 percent to 45 percent, and lodging prices fall by as much as 50 percent, according to the tourism agency Discover Puerto Rico. Tourism accounts for about 7 percent of Puerto Rico’s $114 billion economy.
Bad Bunny’s residency, which ends Sept. 14, is expected to draw an estimated 600,000 attendees and to have a direct economic impact of $250 million, according to Moody’s Analytics. It estimated that total spending, which includes purchases not directly related to shows, will top out at $400 million.
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