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Critic’s Notebook
In hit after hit, adorable monsters — as chaotic and cuddly as the popular accessory — have fulfilled moviegoers’ need for escapism.
July 22, 2025Updated 12:42 p.m. ET
This summer has been invaded by a group of adorable furry monsters with sharp teeth. They are known as Labubus, and they are everywhere.
The trendy key-ring dolls, from the Chinese purveyor Pop Mart, have received endorsements from Rihanna and Cher, and are omnipresent on social media. In a way, they’ve also infused the movies.
Not literally, of course, though I wouldn’t put it past some executive to be developing a Labubu franchise right now. No, it’s more that the spirit of Labubus is everywhere onscreen. The blockbuster business has been overtaken by cuteness — sometimes ugly, chaotic cuteness in the style of the Labubu craze, but cuteness nonetheless.
Nearly every major movie released since May features a cute sidekick, there to make audiences coo with delight. The season opened with Disney’s live-action remake of “Lilo & Stitch,” featuring the charmingly manic blue alien, Stitch. It became a box office success in part because of fans’ enduring love for the extraterrestrial with a penchant for causing a ruckus. You could say Stitch is the original Labubu. They do look an awful lot alike.
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In June, another remake was buoyed by a CGI cutie: Toothless, the title star of “How to Train Your Dragon,” whose oversized eyes and pointy (retractable) chompers have a Labubu-esque quality. Also like Stitch, Toothless looks wild but, at times, acts as a pet, be that a cat or a dog depending on the moment in the story.
