Taylor Swift Buys Her Masters From Shamrock Capital, Reclaiming the Rights to Her First 6 Albums

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Music|Taylor Swift Buys Back Rights to Her First 6 Albums

https://www.nytimes.com/2025/05/30/arts/music/taylor-swift-buys-masters.html

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The master recordings to the pop superstar’s earliest work were sold to Scooter Braun in 2019, and acquired a year later by the investing firm Shamrock Capital.

Taylor Swift, in a sparkly bodysuit, holds a microphone in one hand onstage and stretches out the other one.
On Friday, Taylor Swift said her record-breaking Eras Tour helped make possible her acquisition of the rights to her first six albums.Credit...Jennifer Gauthier/Reuters

Marc Tracy

May 30, 2025Updated 12:23 p.m. ET

It was a business deal that led to one of the most ambitious recording projects in pop: When Taylor Swift’s catalog was sold in 2019 as part of a larger acquisition of the Nashville record company Big Machine, she said she would redo all of the affected albums to maintain some control over her creative work.

Now the original recordings are hers again.

On Friday, Swift announced on her website that she had bought her masters back from Shamrock Capital, the Los Angeles-based investment firm that was founded by Roy E. Disney, a nephew of Walt Disney. She did not disclose the price.

“I can’t thank you enough for helping to reunite me with this art that I have dedicated my life to, but have never owned until now,” she wrote to fans. “The best things that have ever been mine … finally actually are.”

In her statement, Swift said she now had ownership of all of her music videos, concert films, album art and photography and unreleased songs.

Shamrock acquired the rights to Swift’s first six albums — “Taylor Swift” (2006), “Fearless” (2008), “Speak Now” (2010), “Red” (2012), “1989” (2014)” and “Reputation” (2017) — in 2020 from Scooter Braun, the music manager who shepherded Justin Bieber’s career and had worked with the longtime Swift adversary Kanye West, and his company Ithaca Holdings.

Braun’s 2019 deal for the Big Machine Label Group, founded by Scott Borchetta and also home to country artists like Florida Georgia Line, Rascal Flatts and Thomas Rhett, was estimated at $300 million. Shamrock paid more than $300 million for Swift’s catalog, according to a person briefed on the deal.


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