Tesla Sales Fall in Germany and U.K. to Lowest Point in 2 Years

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Europe|Tesla Sales Fall in Germany and U.K. to Lowest Point in 2 Years

https://www.nytimes.com/2025/05/06/world/europe/tesla-sales-germany-uk.html

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Demand for the U.S. auto maker’s vehicles slid amid stronger competition from Europe and China and rising anger at Elon Musk’s political forays.

Two men standing next to a black Tesla.
A Tesla dealership in Norway. Registrations of new Tesla vehicles dropped across Europe last month compared with a year earlier.Credit...David B. Torch for The New York Times

Melissa Eddy

May 6, 2025Updated 12:48 p.m. ET

Tesla sales in Germany and Britain fell to their lowest point in more than two years in April, cementing a wider trend of Europeans shunning the U.S. automaker, despite growing demand for battery-powered vehicles in Europe.

Registrations of new Tesla vehicles dropped nearly 46 percent in Germany and 62 percent in Britain from a year earlier, although both countries reported increases in the number of electric vehicles sold in the same period, according to statistics released on Tuesday.

Other European countries reported similar drops in demand for Tesla’s products, with new registrations in Sweden plunging more than 80 percent, while demand in France fell more than 59 percent.

Some experts have pointed out that deliveries of the newest version of Tesla’s popular Model Y have not begun fully rolling out in Europe, which could be contributing to the decline.

But others say the latest numbers are proof that the backlash against President Trump’s tariffs, which is fueling a European push to shun U.S. products, and anger at Tesla’s chief executive, Elon Musk, for supporting far-right parties, are taking their toll.

“European April data is strongly indicating that this is more than a model changeover blip, and Tesla’s European issues are more deeply rooted and stemming from Mr. Musk,” said Matthias Schmidt, an analyst who covers the European auto market at Schmidt Automotive Research.


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