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Treasury Secretary Scott Bessent argues that the American dream is about more than cheap televisions, but inflation-weary consumers might disagree.
March 31, 2025, 10:27 a.m. ET
President Trump’s sweeping tariffs are expected to raise the cost of cars, electronics, metals, lumber, pharmaceuticals and other products that American consumers and businesses buy from overseas.
But Mr. Trump and his advisers are betting that it can sell an inflation-weary public on a provocative idea: Cheap stuff is not the American dream.
“I couldn’t care less if they raise prices, because people are going to start buying American-made cars,” Mr. Trump said on NBC’s Meet the Press show on Sunday in response to fears of foreign car prices spiking.
The notion that there is more to life than low-cost imports is an acknowledgment that tariffs could impose additional costs on Americans. It is also a pitch that the burden will be worth it. Mr. Trump’s ability to convince consumers that it is acceptable to pay more to support domestic manufacturing and adhere to his “America First” agenda could determine whether the president’s second term is a success or a calamity.
But it is not an easy sell. The onslaught of tariffs has roiled markets and dampened consumer confidence. Auto tariffs that go into effect on Thursday will add a 25 percent tax on imports of cars and car parts, likely upending pricing in the sector. Mr. Trump has already imposed tariffs of 20 percent on Chinese goods and more are expected later this week, when the president announces his “reciprocal” tariffs on major trading partners, including those in Asia and Europe.
In confronting anxiety over the trade uncertainty, Mr. Trump and his top economic aides have resorted to asking Americans to think about the bigger picture. They espouse the view that Mr. Trump’s trade wars are necessary to correct decades of economic injustice and that paying a bit more should be a matter of national pride.
