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The MTV Video Music Awards, as nostalgic as they can sometimes seem, are still a platform for cementing the stars of tomorrow, no matter if music videos are watched far more online than on TV these days. Their nature as a platform for rising talent makes the V.M.A.s a reliable venue for fresh faces — and for the types of fun and freaky fashion risks that people young and old might avoid at more traditional award shows.
Some of those statements on the red carpet at the 41st V.M.A.s on Sunday included feathery pastel boas and hats, bedazzled coffee cups and a Labubu dressed like the Moon Person statuette given to V.M.A. winners. At this year’s ceremony, they included Ariana Grande for video of the year; Lady Gaga for artist of the year; Rosé and Bruno Mars for song of the year, “APT.”; and Alex Warren for best new artist.
It was a night heavy with over-the-top fashion, but these 10 looks were hard to forget.
Doja Cat: Most Dollywood Glamour!
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On the carpet, the rapper and singer said that her bouncy blond waves and busty Balmain harlequin dress were nods to the 1980s. They also seemed to be channeling the style codes of Dolly Parton.
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Known for his melancholy ballads, the singer evoked that reputation in a black Valentino jacket with embroidered lapels that, from afar, looked a little like the two sides of a broken heart.
