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Called Project Prometheus, the company is focusing on artificial intelligence for the engineering and manufacturing of computers, automobiles and spacecraft.
Nov. 17, 2025Updated 4:15 a.m. ET
Jeff Bezos, the founder of Amazon and one of the world’s wealthiest people, is throwing his money and time into an artificial intelligence start-up that he will help manage as its co-chief executive.
The company, called Project Prometheus, is coming out of the gates with $6.2 billion in funding, partly from Mr. Bezos, making it one of the most well-financed early-stage start-ups in the world, said three people familiar with the company who spoke on condition of anonymity because details have not yet been made public.
This is the first time Mr. Bezos has taken a formal operational role in a company since he stepped down as chief executive of Amazon in July 2021. Though he is deeply involved in Blue Origin, a competitor to Elon Musk’s SpaceX, his official title at the space company is founder.
Since leaving Amazon, Mr. Bezos has received as much attention for his personal life as his businesses, including an extravagant celebrity-filled wedding in Venice earlier this year. He has also become more closely involved in Blue Origin and has shown increasing interest in the race to build artificial intelligence.
His new company now firmly plants him in the middle of that competition. Project Prometheus is entering an increasingly crowded A.I. market, with smaller companies trying to carve out niches in a race with industry giants like Google, Meta and Microsoft and pioneering companies like OpenAI and Anthropic.
The new company has until now kept a low profile, and when it was started is not even clear. Project Prometheus is focusing on technology that dovetails with Mr. Bezos’ interest in taking people to outer space. The company is focusing on A.I. that will help in engineering and manufacturing in a number of fields, including computers, aerospace and automobiles. It is unclear where Project Prometheus will be based.
