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Netflix has an answer with how to deal with weird Aunt Marsha on Thanksgiving night: Boggle!
Four years after the streaming giant first tried its hand at video games, the company is releasing a new twist. Netflix unveiled on Thursday a handful of popular games you already know how to play and can play with family — Pictionary, Boggle, Tetris and others — that represent its strategy going forward.
People won’t have to download an app for each game, unlike previous games from Netflix. The games are available directly through the Netflix app and playable on your television. A smartphone will act as a controller, allowing even Aunt Marsha to get involved without much setup.
Alain Tascan, who heads Netflix’s game division, said the calculation was simple: Rather than compete with a ton of other game developers angling for mobile users, why not target the millions of users Netflix already has?
“The number of companies that have access to hundreds of millions of people — in our case, more than 700 million — on the main entertainment screen at home, are less numerous, and we are one of the leaders,” he said.
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