The Year in Pop: Hits Without Stars, Stars Without Hits

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Music|The Year in Pop: Hits Without Stars, Stars Without Hits

https://www.nytimes.com/2024/12/06/arts/music/pop-hits-tiktok.html

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This past spring, Tommy Richman got famous off a TikTok.

Well, not famous exactly. Popular. Let’s say popular. Tommy Richman got popular off a TikTok.

Or maybe that’s not quite right either. How about: This past spring, a snippet of a song used in a video on TikTok catapulted Richman, a young soul singer with some promising earlier releases, onto the path to fame.

The snippet was of “Million Dollar Baby,” a deliciously saccharine pop-funk thumper, and the TikTok it soundtracked was a loose clip of Richman and his friends having a fantastic time in the studio one night — a warm little bolt of you-shoulda-been-there fun. This was in April, and before long, the clip had millions of views, and the audio was inescapable. Eventually, it appeared in over nine million videos on the app. Radio play followed quickly, leading to a No. 2 debut for the song on the Billboard Hot 100, followed by a few months in the Top 10.

Stardom secured, right? Not quite. While “Million Dollar Baby” is one of this year’s defining singles, Richman remains largely a cipher. He hasn’t done many interviews; he had a needless social-media kerfuffle over how people taxonomize his sound; and his debut studio album, “Coyote” — which pointedly and stubbornly did not include “Million Dollar Baby” or its follow-up cousin, “Devil Is a Lie” — arrived with a whisper in September, and disappeared even more quietly.

A man dressed in black, a black hat and sunglasses performs on an outdoor stage, holding a mic in one hand and raising his other in the air.

This isn’t to consign Richman to pop’s deep bin of one-hit wonders. If anything, the current pathway for breakout successes, especially via TikTok, is more insidious than that. Viral smashes like “Million Dollar Baby” often feel like hits without stars — potent for soundtracking and sticking to content made by others rather than attached to the artist who actually created it.