Trump Crypto Firm Announces $1.5 Billion Digital Coin Deal

World Liberty Financial, the cryptocurrency start-up founded last year by the Trump family, announced on Monday that a publicly traded technology firm would begin buying large quantifies of its signature digital coin.

The firm, a little-known tech company called ALT5 Sigma, is planning to sell $1.5 billion worth of shares, using the proceeds to buy $WLFI, a cryptocurrency created by World Liberty, the announcement said.

Similar initiatives have become wildly popular in the crypto world this year, after the success of Strategy, a public tech company formerly known as MicroStrategy that has built a Bitcoin stockpile worth billions of dollars. Strategy’s stock price has soared in sync with the price of Bitcoin, which has set a series of record highs in recent months.

As part of the deal, World Liberty will receive shares in ALT5, according to securities filings, in return for $750 million worth of $WLFI coins. Eric Trump, the president’s middle son, will join ALT5’s board, and Zach Witkoff, a World Liberty founder and the son of President Trump’s Middle East adviser, will serve as chairman of the board.

“Another historic milestone,” Mr. Witkoff wrote on X on Monday.

The deal marks the latest expansion of the Trumps’ sprawling crypto empire, which has buoyed the family’s finances and created sweeping conflicts of interest. Not long after starting World Liberty, President Trump began selling a so-called memecoin, known as $TRUMP, generating hundreds of millions of dollars for his family. His sons Eric and Donald Jr. are also involved in a separate Bitcoin mining venture, American Bitcoin.

At the same time that his family has invested in crypto, Mr. Trump has implemented policies designed to boost the industry. He ended a long-running regulatory crackdown on crypto companies, created a federal stockpile of Bitcoin and signed legislation that was heavily backed by the industry.

A spokesman for World Liberty declined to comment. Representatives for ALT5 did not immediately respond to a request for comment.

Mr. Trump started World Liberty in September, unveiling the venture in a livestream from Mar-a-Lago. Soon after, the company began selling $WLFI, generating $550 million from investors around the world, with a large chunk reserved for the Trump family. World Liberty also started offering a second type of digital currency, known as a stablecoin because it is designed to maintain a constant price of $1.

Based in Las Vegas, ALT5 is not a major player in the crypto world. The company provides “next generation blockchain-powered technologies” for trading, payment and other services, and also has a separate biotechnology business, according to securities filings. It has roughly 1,900 corporate clients, according to filings, with estimated revenue of between $11.5 and $12.5 million for the first half of 2025.

ALT5’s partnership with World Liberty fits a broader trend in the crypto industry. As the market has risen during the Trump presidency, a series of public companies have begun buying large quantities of digital currencies, turning their shares into proxies for the coins.

These arrangements give a broader swath of investors a chance to invest in crypto, without setting up a digital wallet or making an account on a crypto exchange.

The most famous example is Strategy, an enterprise technology firm that morphed into a vehicle for buying Bitcoin under the leadership of its executive chairman, Michael Saylor.

Strategy owns a stash of Bitcoin worth more than $75 billion, but investors in its stock have consistently valued the company as more than its crypto holdings: roughly $115 billion at the start of trading on Monday. This “infinite money glitch,” as some analysts have described it, has further encouraged companies to spend money on Bitcoin and, increasingly, other types of cryptocurrencies.