How Giorgio Armani Conquered Hollywood

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Armani amassed a cavalcade of celebrity spokespeople. Many came through a former journalist named Wanda McDaniel.

Giorgio Armani, left, in a dark T-shirt and pants, posing for a photo with and Samuel L. Jackson, who is wearing a dark cap, a dark suit and a dark sweater over a white shirt. Each man has an arm around the other’s shoulder.
Giorgio Armani and Samuel L. Jackson met through Wanda McDaniel, who helped Mr. Armani pioneer a new way of collaborating with celebrities.Credit...Steve Granitz/WireImage, via Getty Images

Sept. 5, 2025, 4:26 p.m. ET

In March 1990, the fashion trade publication Women’s Wear Daily proclaimed the Oscars to be “The Armani Awards.”

The photograph on its cover was of Michelle Pfeiffer, who was nominated for best actress for her role as a sultry singer in “The Fabulous Baker Boys.”

She wore a black, long-sleeve dress by Giorgio Armani.

When Denzel Washington won an Oscar that year for best supporting actor for his role in the Civil War drama, “Glory," he wore a classic black tuxedo, also by Armani.

Others in the crowd decked out in the designer’s clothes included Jodie Foster, Julia Roberts and nearly every talent representative from Creative Artists Agency and William Morris.

Before Madonna made Jean Paul Gaultier’s cone bras world famous and before Jennifer Lopez ate the red carpet in her plunging jungle print Versace gown, Giorgio Armani, who died Thursday at 91, blazed a trail as a designer with a worldwide army of celebrity spokespeople.

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Michelle Pfeiffer in Armani at the 1990 Academy Awards.Credit...Ron Galella Collection, via Getty Images

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Denzel Washington, also in Armani, at the 1990 Academy Awards.Credit...Barry King/WireImage, via Getty Images

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Olahraga Sehat| | | |